To open your Detailed Analytics page, go to your dashboard, hover over Registrations & Payments, then click Detailed Analytics.
Filters
Date
The date filter appears at the top of most tabs and allows you to view impressions for a specific date range.
Day View
If you set the date range to 30 days or less, you'll have the option to view graphs by day. This lets you see daily impressions instead of the default monthly view.
Activity
The activity filter lets you view impressions for a specific activity. It will default to all activities, but select an activity from the dropdown to update the results.
Search Impressions
When you open the Detailed Analytics page, you'll land on the Search Impressions tab. This tab shows how many families are finding your listing through search, with a breakdown of monthly impressions. You’ll see how many impressions come from organic searches (families finding you on their own) and how many come from boosted searches (where ActivityHero helps increase your visibility). You can learn more about boosts later in the article.
Email Impressions
The Email Impressions tab shows how many families are finding your activities through ActivityHero email newsletters.
Newsletters include Email Spotlight Activities, which are premium placements reserved for providers who boost their activities specifically for these spots. These placements are limited and have the highest conversion rates.
There are also standard boosted spots in the newsletter, which guarantee your activities are included. In addition, your activities can be featured organically, based on their quality score.
The quality score considers several factors, including the number of registrations, favorites, session dates, age range, available discounts, and more.
You’ll be able to view monthly impressions broken down by source: Email Spotlight Boost, Email Boost, and Organic.
Engagements
The Engagements tab shows how many families viewed your ActivityHero listing during a specific month.
Page Filter
By default, you'll see engagement across all pages. You can also filter to view engagement for your main listing or individual activities.
Registrations
The Registrations tab shows how many registrations you've received for the selected date range.
At the bottom of the page, you’ll find a button that links to your detailed Registration Reports.
For more information, check out our help article: What are the Registration Reports?
Boost Manager
The Boost Manager tab lets you review all of your boost activity.
If you haven’t boosted before, click the Boost Your Activity button to get started.
At the top of the page, select the activity and location you’d like to boost.
Choosing the correct location ensures your activity is shown to the right families based on the boost type you select.
Search
To add a Search Boost, make sure the checkbox is selected. This boost places your activity in the rotation of “Sponsored” listings in search results, helping it stand out when families search for relevant activities.
You’ll see the cost of the boost along with the number of views it will generate.
Choose between a one-time boost or a weekly recurring boost, and set the start date—by default, it begins immediately.
Email Newsletter Spotlight
To add your activity to an Email Newsletter Spotlight, check the box. Your activity will appear in featured placements within email newsletters, showcasing your activity photo and session details.
You can choose a one-time boost or set it to weekly recurring, and you'll see the estimated number of views for the cost.
You’ll also be able to select whether you'd like your activity to appear in the next upcoming newsletter (within 7 days) or schedule it for a future date.
Email Newsletter boost
To add your activity to an Email Newsletter Boost, check the box. Your activity will appear in the newsletter with a star icon and will be placed above any organic listings.
You can choose a one-time boost or set it to weekly recurring, and select whether you'd like your activity to appear in the next newsletter or a future one.
You'll also see the cost and the estimated number of impressions your activity will receive.
Payment and Billing
Once you've selected your boosts, enter your payment and billing information.
Check the box if you’d like to save your payment details for future boosts.
Then click Pay and Boost to promote your activities.
Boosted Activities
Once your activities are boosted, you’ll see a record of each boost in the list. You’ll be able to track when the boost started, the total amount paid, and how many views remain.
Column Descriptions:
- Boosted Activity Name – The name of the activity that was boosted.
- Boosted Locations – The location(s) where the activity is being promoted.
- Amount Paid – The total amount paid, including all past payments for boosts to this activity.
- Remaining Views – The number of views still remaining for the boosted activity.
- Boost Type – The type of boost used: Search, Email, or Email Spotlight.
- Boosted Date – The date the boost was purchased.
- Boost Start Date – The date the boost began appearing to families.
For more information on boost details—such as the newsletter calendar and FAQs—visit our advertising page.